Bermuda businesses can get an after-hours guided tour of BUEI America’s Cup exhibit followed by a briefing on how they can capitalise on Bermuda’s hosting of the world’s biggest sailing event.
The tour of the “Built to Win” exhibit will take place on Wednesday at 5.30pm.
Attendees will learn the rules that will allow them to promote their business while respecting the special rights that apply to official America’s Cup partners.
Tickets cost $45 and are available at www.cupexperience.com or by calling 737-2017. The price includes a networking reception with wine, beer, water and hors d’oeuvres from the Harbourfront Restaurant.
Jack Griffin, author and editor of the Cup Experience newsletter and website, will lead the tour, give the briefing and answer questions. Mr Griffin is a popular speaker in the BUEI Talks series, with explanations of how the competition works and updates on the teams’ preparations for the racing in 2017.
“Don’t wait for 2017,” Mr Griffin said. “There is plenty happening in Bermuda right now with three teams training on the Great Sound and a wonderful exhibit at BUEI.
“Come to this briefing and let me show you how every business can use the energy around the Cup to achieve their business goals.”
In the exhibit, virtual reality headsets take visitors on board the yacht America as she won the America’s Cup in 1851, then transport the viewer onto a foiling catamaran racing on the Great Sound. A sailing simulator game lets guests try their hand at racing. A grinding machine just like the ones in the teams’ gyms will give visitors an appreciation for the athleticism of the crews. The exhibit supports the Endeavour programme for Bermuda’s schoolchildren.
The “Built to Win” exhibit is sponsored by BF&M and Bermuda Tourism Authority.
Mr Griffin’s book Turning the Tide describes how Oracle Team USA came back from being eight match points down to defend the America’s Cup in 2013.
A regular columnist for sailing publications including the Royal Ocean Racing Club’s Seahorse magazine, he publishes the Cup Experience newsletter and website, and is a popular speaker and race commentator.
Cup Experience is an independent publisher and is not affiliated with America’s Cup Event Authority or with the official organisation of the 35th America’s Cup.
The Louis Vuitton America’s Cup World Series event took place along the Hudson River this past weekend in New York City, featuring six high performance catamarans from Japan, France, England, New Zealand, Sweden and the USA vying for points to win the coveted America’s Cup which will take place next year in Bermuda.
The victors were Emirates Team New Zealand, the youngest of the seven teams racing whose primary sponsor is Emirates Airline from the Middle East. Other competitors included four-time Olympic medalist Sir Ben Ainslie of Great Britain whose team Land Rover BAR placed fifth. Ainslie is hoping to be the first British team to bring the America’s Cup back to England since 1857.
The two-day event in New York City marked the first time in nearly 100 years that America’s Cup racing occurred in New York. Additionally, the last time a British sailor was competing for the coveted America’s Cup trophy in New York City was in 1920.
“The last British person to sail here was Sir Thomas Lipton so I feel quite honored to be here competing for the America’s Cup,” said Sir Ben Ainslie. “New York has such a massive legacy when it comes to the America’s Cup and we are just in awe of the crowds who came out to watch us race here.”
Although Sir Ben Ainslie did not win this past weekend, this is just the beginning to the build up of the actual America’s Cup that will be fought for in Bermuda next year. Each race does count, however, and currently the youngest team, Emirates Team New Zealand skippered by Glenn Ashby, has the most points on the scoreboard going into the next event in Chicago in June. Team Oracle is currently in second place and Ainslie’s Land Rover BAR team is in third.
The New York event is not only a competition but is also an opportunity to engage with the team sponsors who witnessed firsthand the crowds of nearly 75,000 New Yorkers lined up against the shores of Battery Park to watch the sailing in action close at hand. The racing was televised globally by the BBC, NBC, major Asian, Australian, French, and Middle Eastern media outlets taking part.
Part of the idea of bringing America’s Cup sailing to the shores of cities like New York – where it once was held far offshore and could only be viewed by boat – is to essentially become ‘big billboards ripping around’ joked Nathan Outteridge, the skipper for the Swedish Team Artemis Racing. In other words, sailing sponsorship has to deliver a return on investment in order to survive.
The current defender of the America’s Cup is Team Oracle, whose syndicate head is Larry Ellison. Most of Oracle’s sponsorship money goes to fund research and development on the boats, and the salaries to pay for a fairly small team. Because Mr. Ellison won the cup in 2013, he chose to make the 165-year old competition more accessible to the public while pushing the envelope of high-tech boat design. The idea is to make it more affordable for other teams as well.
According to Americas Cup event authority spokesman Will Chignell, average global sponsors see every dollar they spend return $7 worth of quantifiable brand exposure in their key territories. The sponsors put their brands on the sail, the boat, their gear and during events like the Louis Vuitton America’s Cup Series in NYC, they are taken to the starting line on VIP boats, or feted in the America’s Cup Club put together for their exclusive use. They are treated to an intimate knowledge of the America’s Cup history, lore and its current personalities, meeting influential Europeans, financiers, moguls like Ellison and others like sponsor heads from Softbank, the Japanese telecommunications and technology company. “Softbank feels they have seen an exceptionally good return on what money they are putting in,” said Dean Barker in an earlier report, the New Zealand America’s Cup skipper who is now the head of the Japan challenge.
This summer, the World Series event will take place in Chicago in June, then move to Portsmouth, England in July then on to Japan in September. The actual America’s Cup happens in 2017 in Bermuda. For the country of Bermuda, which will spend roughly $40m dollars to bring the event to the island nation, the build-up has already created jobs and a higher profile for the country among the international community and a great upswing in tourism and visitors to the country.
“We are an island in the middle of the ocean but sailing is in our DNA,” said Bermuda Premier Michael Dunkley. “We also have the best sailing conditions in the world. The sailors have moved to our island to prepare for the 2017 event and have gone out of their way to get involved in the community. There was an immense amount of organization that needed to take place but we are eagerly looking forward to hosting it in 2017.”
Louis Vuitton has been working with Snapchat to amplify promotion of the event in recent weeks.
Team Seeks Third Consecutive Win Using the 3DEXPERIENCE Platform to Design Technologically-Advanced Racing Catamaran
VELIZY-VILLACOUBLAY, France–(BUSINESS WIRE)–Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the 3DEXPERIENCE Company, world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, today announced that it has renewed its partnership with ORACLE TEAM USA, winner of the 33rd and 34thAmerica’s Cups, for the 35th America’s Cup in 2017 in Bermuda. ORACLE TEAM USA will work to defend its title and seek its third consecutive America’s Cup victory on a new boat designed with Dassault Systèmes’ 3DEXPERIENCE platform.
“Making boats fly is one of the wildest technical challenges and a wonderful human adventure, and Dassault Systèmes is proud to renew its support for ORACLE TEAM USA in pushing the boundaries of sailing performance”
ORACLE TEAM USA and Dassault Systèmes Renew Partnership for 35th America’s Cup
The 3DEXPERIENCE platform integrates powerful composite design, simulation and manufacturing applications in a collaborative virtual environment. ORACLE TEAM USA can leverage the skills of its global teams and rapidly develop, test and perfect a technologically-advanced racing catamaran before it ever touches the water.
“As Defender of the America’s Cup, we are reaffirming our confidence in Dassault Systèmes as we set out to design and build the fastest boat possible for the 35th America’s Cup,” said Scott Ferguson, Design Coordinator – Senior Wing Designer for ORACLE TEAM USA. “Competitive sailing requires us to anticipate multiple factors and situations—from speed and stability to weather conditions and crew safety. The 3DEXPERIENCE platform lets us virtually determine what will or will not work on the boat, make changes throughout the development process and seamlessly share information among team members. These are ‘must-haves’ to optimize our boat’s performance.”
“Making boats fly is one of the wildest technical challenges and a wonderful human adventure, and Dassault Systèmes is proud to renew its support for ORACLE TEAM USA in pushing the boundaries of sailing performance,” said Alain Houard, Vice President, Marine & Offshore Industry, Dassault Systèmes. “The 3DEXPERIENCE platform connects ideas, people and applications to virtually transform sailboat design and racing. As we saw during the 34th America’s Cup in 2013, this combination of imagination, action, designers, builders, sailors and supporters creates unprecedented holistic racing experiences that bring the sport closer to the public and inspire a new generation of sailors.”
For more information on ORACLE TEAM USA and its mission to win a third consecutive America’s Cup, visit oracleteamusa.com.
About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 210,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com.
3DEXPERIENCE, the Compass logo and the 3DS logo, CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA, BIOVIA, NETVIBES and 3DEXCITE are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.